5 Ways to Market Your Rochester Home

Buying a Rochester home? Click here to perform a full home search  

Selling your Rochester home? Get a free Home Price Evaluation

There are five key factors to consider for marketing your Rochester home. Check them out below!

1. Location. Location has a lot to do with the value and appeal of a property, and that has a lot to do with marketing. This is a given value, and it’s not something you control. 
2. Financing. What is going on in the financing world? Again, this is something that is beyond your control, but will greatly affect how you market your home. 
3. Marketing. Your agent controls the steps and processes used to market your home. You want to make sure your agent responds to you, has a proven marketing plan, and is a great negotiator.
4. Condition. As the owner, you are in control of the condition of the property. A good agent will advise you on what to do to prepare your home for the market in order to increase its perceived value. Ultimately, as the homeowner, it’s up to you to ensure your home is in good condition. 
5. Price. As the owner, you control this as well, but your agent should be able to guide you. Price is intertwined with marketing. Even is a home is well-marketed, if it's priced incorrectly it will not sell. Additionally, a home that is priced correctly but not marketed well won’t sell, either. 

Hire the agent with the best marketing plan and take their advice on the price and condition of your home. If you do so, you will have a good experience selling your home. If you have any questions about today’s video or about real estate in general, give us a call or send us an email. We would be happy to help you!